Nearly $300 million dollars were donated during last year’s #GivingTuesday. In less than 20 days, your STEP team can easily tap into the most charitable day of the year that kicks off a season of giving. You can connect with donors and raise money. Yes, you can fundraiser in November for 2019. People expect it.
This is the seventh year of #GivingTuesday and it’s known across the country thanks to amazing campaigns and the millions of people who participate. Potential donors are expecting to hear from your team about what the costumes will look like next year or where the next competition is and what they can do to help pay for it.
Here are some ideas for STEP team fundraising.
- Get a grand total. Calculate the cost of travel, costumes, and miscellaneous expenses. This number will be your ask.
- Practice a pitch. Explain what your students are passionate about and how a donation can take that passion further. Everyone has gone to school and can relate — so you have that advantage, because when people can relate to a cause, they tend to give.
- Gather the team. Once you have ten students, you are in business. The bigger your team, the bigger your pool of potential contacts.
- Make a donor list. This includes family, friends, those who are on your email list, and those who showed up to an event or tournament last year. Include strategic businesses too — local or large. Find independent clothing companies who make sweats, socks, jumpsuits, and ask them to sponsor you. Any business with a connection to your student’s lifestyle will work.
- Employ technology (like EdCo). It makes it easy to start your fundraiser, add team members, add contacts, and collect funds fast. Plus, it’s inexpensive and sends out automatic thank you notes to donors.
- Supercharge your supercharged month. About a third of the year’s charitable giving happens in December. You can make December’s donations grow even bigger by starting the messaging in November and exploding with #GivingTuesday.
- Use social media. People can see your news and donate immediately. They can watch your videos and hear your pitch in one place. And then they can hit the ‘share’ button. Easy.
- Plan your media. Are you going to have a text message campaign? Should you post videos? Will you send emails? Whatever you do, schedule everything on a calendar.
- Keep talking to donors. Always talk about your fundraising progress. The more people hear about your fundraiser, the more likely they are to donate. EdCo saves donor lists each year so your reach will compound over time.
- STEP in front of a local business. If there is a pizzeria or athletic club that you want sponsorship from, show up with enthusiasm. STEP, present your pitch, in celebration of #GivingTuesday, and have a conversation. Schedule it ahead of time so you can be sure the owner will be there.
Money raised on #GivingTuesday can go towards any of your team’s expenses. It’s easier than you think and only takes five minutes to make a fundraising page on EdCo. For more ideas, we have best practice resources here.Get going. We are excited for you!