Social Media Powers School Fundraiser
The power of social media is often overlooked in K12 fundraisers. Social media is one of the ways you can reach like-minded individuals who are connected to you and/or your cause. When fundraising teams that have an online presence “share” their fundraiser, their results improve tenfold.
Recently, an EdCo team raised $10,000 overnight by sharing their story on social media. A Florida school is raising money to have a baseball complex built in memory of a student who tragically died in a car accident 17 years ago. He played on the school’s baseball team for years and often said how he wished the team had access to batting cages for practice. In order to maximize their exposure, the team set up a fundraising page on EdCo. They added pictures, a description and then shared it on social media. In doing so, they have already secured roughly $13,000 of their $15,000 goal with plenty of time left in their campaign!
If done correctly, social media not only reaches your friends, but friends of friends as well as the local community. When a fundraiser is a big deal for a local school/team/group, word travels quickly throughout the community. We have all seen posts in our feeds about local families that may or may not be a direct connection, but we will still feel compelled to give to their cause since it is taking place in our backyard and will benefit the local community.
Ways to share your content
Start off by sharing your page across all social platforms. Facebook, twitter, LinkedIn, Instagram, snapchat, etc. Make sure to include team updates and achievements, the fundraising goal, what the funds will be used for and, most important, a link to your fundraising page so they can donate. If possible, write a couple of blog posts and everyone who reads them will be compelled to share as well. Telling your story will strike a chord with potential donors near and far.
The funds are coming in, now what?
Our Florida fundraiser has been so successful with its social outreach that the group kept blowing through its goals, increasing them on a daily basis…first it was $6k, then $10K, and now it is up to $15k with 60 some-odd days left.
You don’t need a master’s degree in marketing to reap the benefits social media provides for fundraisers; in fact, sites like EdCo have tools to make it super-easy. Check out our social media guide to see ways your team can raise more funds. The first step is setting up your page. Get started today.