FOR IMMEDIATE RELEASE
Contact: Amy Zucchi/EdCo
New York, NY, August 06, 2019–EdCo, the leading fundraising platform for K-12 schools, teams and groups, is launching its all-new platform in time for September when schools across the US are back in session. EdCo works with teaches, coaches, parents, mentors and students to help them fundraise more effectively, with less work and eliminating the initial out-of-pocket expense typical fundraisers require. EdCo users thrive because unlike other fundraising platforms, EdCo allows teams to raise together on a campaign, making the results 3x more successful than traditional school fundraisers.
EdCo launched in 2014 and as its following grew, new technical and user experience features were identified to even better serve the community. “After an in-depth review of our analytics, we learned that 85% of our users are using mobile, so the new platform perfects the mobile experience not only for creating a fundraiser, but for adding team and donor contacts, sharing a fundraising page via email, social media and SMS and for asking/ receiving donations. “We have redesigned the overall user experience from start to finish,” informs Amy Zucchi-Justice, Head of Marketing at EdCo. The EdCo team has also integrated tools like Double the Donation into the donation flow. Double the Donation automatically identifies corporate matching gift opportunities in only a few clicks. “Teams literally have the potential to double what they raise,” adds Zucchi-Justice.
EdCo supports classrooms, teams and groups that support education in the US. They foster partnerships with organizations focusing on STEM, sports, speech and debate, technology, music and dance to provide services exclusively for their individual needs. “In the first half of 2019, we had over 100% growth in both teams using EdCo and funds raised on EdCo compared to last year,” informs Nathan Spevack, Manager, Strategic Partnerships at EdCo.
Online fundraising has been growing year over year. According to Double the Donation, Overall giving grew 4.1% over the past year, the 6th consecutive year of growth and online giving grew by 12.1% over the past year. This yea EdCo is on pace for a 100% increase in donations from the 2017-2018 school year.
Outside its platform, EdCo offers tools, white papers and other content to help teams create the best fundraisers they can. EdCo has also introduced a concierge program that offers assistance in setting up a fundraising page for teams that lack the resources internally. “Our goal is to make sure all of our teams are successful and that our platform allows them to set up campaigns in minutes. Our tagline is ‘better than a bake sale,’ so we have big shoes to fill,” informs Spevack.